This Privacy Policy sets out how alfrescrugs.co.uk (a UK online rugs’ retailer owned and operated by Alfresco Rugs Ltd.) collects, uses and protects any personal data that you give us when using our website. When you are using alfrescorugs.co.uk, Alfresco Rugs  Ltd. (a limited liability company registered in England under registration no. 12865308) is the data controller.

We believe less is more and are committed to ensuring that we only request the absolute minimum amount of information we need to process your purchase (and inform you of any updates, delays or issues specifically relating to your order). Furthermore, we aim to ensure that the information you do provide to us is protected. When providing information for your rug(s) purchase(s), please be assured that it is only used in accordance with our Privacy Policy. 

alfrescorugs.co.uk reserves the right to update and amend our applicable policies (incl. this Privacy Policy) from time to time. We aim to ensure that we process data in accordance with data protection principles set out in the General Data Protection Regulation (GDPR) and our customers are satisfied with the handling of their information. Please take a moment to review this page when shopping on our site to understand the currently applicable Privacy Policy.

What information we collect (and why)

Whilst face to face shopping can be done almost anonymously, online shopping requires a certain amount of information about you (the customer) to be provided to us (the online retailer) before we are able to process your order. When you create an account with us and/or during our “checkout” process you are required to complete various text boxes to finalise your order.  We collect the following information as a result:

• Your name (we need to know who our customer is and what to address you as)

• Your contact information including email address, landline and/or mobile number (we need your email address to send you order confirmation(s), invoice(s), updates and write to you if any issues or queries arise; your telephone number(s) may be used to contact you in relation to your order/its delivery)

• Your billing address (we need this as part of the payment process (if paying by card) to verify the authenticity of your order with your card issuer)

• Your shipping/delivery address (we need to know where you would like your rug(s) delivered)

• Your credit/debit card details if you are paying for your order using a card (we need this to obtain your payment from your card of choice; please note that we use PayPal to process this information and our staff do not have access at any time to your full card details which are encrypted upon entry and not accessible to us).

(When you use our helpdesk message/inquiry function to contact us (see Contact Us page for details), you provide us with your name and email address. That information is used only to respond to your query).

(When you use our “notify me” function on an out of stock product on our website, you provide us with your email address. Your email is added to a waiting list and is used only to respond to your request to either notify you of the stock availability of your chosen item or to notify you that this item has been discontinued. Your email is then removed from this waiting list. Should you wish to remove your email from the waiting list before you receive any notification from us, email us at info@alfrescorugs.co.uk from the email address you have provided and we will do so.)

What is the lawful basis for us processing this information?

In most cases information is collected and processed on the basis of contract i.e. we require this information in order to, for example, respond to your pre-order queries, process your order and dispatch your rug(s) to you and respond to any post-purchase queries or issues. We also store certain information on a legal obligation basis (e.g. we are legally required to keep records for tax purposes).

What we do with the information we collect

We require this information to process and deliver your order and to keep a record of the same for our record keeping and accounting purposes. In particular:

• We pass your delivery details (i.e. name, delivery address, telephone number and email address) to our courier as part of the order delivery or collection process;

• Our professional advisers (e.g. accountant, technical support) have access to your order details as part of business and accounting processes;

• To improve our customers’ experience, we may request feedback on your specific order using review services providers (e.g. Reviews.io, Trust Pilot, etc.);

• As to credit/debit card information, please note that all our payments are processed by PayPal (see our Payment Options page for details) and our staff does not have access to your full card details.

What we will not do with the information we collect

• We will not send you any promotional emails or messages or posts. Information as to our new products, special offers, discount codes, competition and giveaways can be found on our Facebook, Twitter and Pinterest feeds. Please follow us on Twitter, Pinterest and/or “like” our page on Facebook to see our news and updates on your Twitter/Facebook/Pinterest feeds.

• We will not sell your information to anyone or permit anyone else to access it (except under our supervision for our internal business operations, accounting or record-keeping purposes and to our courier for your order(s) delivery (see above)). We only provide your delivery information to our courier so that they can deliver it in accordance with your instructions and contact you (if there is an issue or a query in relation to your delivery). 

• We will not keep your order data longer than necessary under the GDPR. Currently, we keep records for a period of up to 7 years from the date of your order/last contact with us. 

 

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable contractual, physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customers’ needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

LIST OF COOKIES (Lifespan of cookies listed is 60 minutes)

COOKIE name

COOKIE Description

CART The association with your shopping cart.

CATEGORY_INFO Stores the category info on the page, which allows displaying pages more quickly.

COMPARE The items that you have in the Compare Products list.

CUSTOMER An encrypted version of your customer id with the store.

CUSTOMER_AUTH An indicator if you are currently logged into the store.

CUSTOMER_INFO An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID

EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.

FRONTEND Your session ID on the server.

GUEST-VIEW Allows guests to edit their orders.

LAST_CATEGORY The last category you visited.

LAST_PRODUCT The most recent product you have viewed.

NEWMESSAGE Indicates whether a new message has been received.

NO_CACHE Indicates whether it is allowed to use cache.

POLL The ID of any polls you have recently voted in.

POLLN Information on what polls you have voted on.

RECENTLYCOMPARED The items that you have recently compared.

STF Information on products you have emailed to friends.

STORE The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed using cookies.

VIEWED_PRODUCT_IDS The products that you have recently viewed.

 

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Controlling your personal information

The GDPR provides a number of rights, including the right to access, rectification, erasure, restrict processing, data portability and the right to object. Some of these rights can be exercised with regard to the information we collect from you. What can you do to exercise these rights (if applicable)? You can request details of your personal information and tell us what you would like to do by contacting us at info@alfrescorugs.co.uk. We will promptly look into your request and respond in accordance with the GDPR guidelines.